Is Plain Packaging of Cigarette Packets Legal?

I recently co-authored a paper with Amulya Chinmaye on plain packaging of cigaretteĀ boxes. The paper is titled “Plain Packaging: TRIPping on Trade Marks?” We argue that plain packaging, though a policy with noble intentions, violates Article 16 and 20 of the TRIPS Agreement. We also consider the practical repercussions of the measure andĀ reason that plain…